McDonalds and Coca-Cola are going to be the official sponsors of the Italian Expo 2015. That wouldn’t be noticeable if it wasn’t because of the polemic caused because the Expo has a healthy lifestyle as its core topic.
McDonalds y Coca-Cola serán los sponsors de la Expo 2015 que se celebrará en Milán (Italia). Que estos dos gigantes empresariales patrocinen el evento no sería novedad, de nos ser por la desafortunada coincidencia de que esta Expo versa en torno a la vida sana, la alimentación equilibrada y el respeto al medio ambiente. Lo… Read More Sobre la importancia de elegir bien a tus sponsors: Expo, McDonalds y Coca-Cola
Yesterday was the women’s day. We saw the media all around talking about how well have women done in order to achieve their rights and the equal world in which we live (or do we?). Precisely yesterday I woke up with the following article: “Give this jersey to your woman: Sports clothing firm slammed for… Read More Sexist businesses on the International Women’s Day
Last Saturday I had the exciting opportunity to attend the What Next? Conference organised by Manchester Entrepreneur’s Society. We were able to listen to a number of interesting stories of entrepreneurs like Naomi Timperley, Jessica Huie, Steve Bartlett, Sriram Subramanian, Josh Cook, James Eder and John Bird (our favorite). They were amazing examples of intense… Read More What Next 2015
The reputation of your brand can be damaged, not only by things your company does but also by coincidences you never thought about. Ask the Libeert family, a centenary chocolatier family-business that saw how the brand reputation and sales dropped dramatically in the last few years. The reason? The company was founded as Italo-Suisse but… Read More How your reputation can be damaged even if you did nothing
Being socially responsible is becoming more and more important in today’s competitive market. It’s being proved that CSR increases reputation, internal engagement and the perception that society has of the business. Nowadays, giving back to the society is not just an idea or a punctual charity event. It is a communication strategy that needs to be planned and… Read More Some ways in which your business can be socially responsible