Sobre la importancia de elegir bien a tus sponsors: Expo, McDonalds y Coca-Cola

McDonald’s y Coca-Cola serán los sponsors de la Expo 2015 que se celebrará en Milán (Italia). Que estos dos gigantes empresariales patrocinen el evento no sería novedad, de nos ser por la desafortunada coincidencia de que esta Expo versa en torno a la vida sana, la alimentación equilibrada y el respeto al medio ambiente. Lo… Read More Sobre la importancia de elegir bien a tus sponsors: Expo, McDonalds y Coca-Cola

Has McDonald’s made the right decision by dismissing the partnership with Burger King?

I have been thinking about this article for a couple of weeks now. As many people will know already, Burger King offered McDonald’s an olive branch for one day in order to celebrate the International day of the Peace (21st of September). The idea was to mix the best of McDonald’s and the best of… Read More Has McDonald’s made the right decision by dismissing the partnership with Burger King?