Has McDonald’s made the right decision by dismissing the partnership with Burger King?

I have been thinking about this article for a couple of weeks now. As many people will know already, Burger King offered McDonald’s an olive branch for one day in order to celebrate the International day of the Peace (21st of September). The idea was to mix the best of McDonald’s and the best of… Read More Has McDonald’s made the right decision by dismissing the partnership with Burger King?

How to identify your main stakeholders?

When we have a lot of stakeholders to care about, it is difficult to balance their demands. Therefore, it is important to identify which are the most important ones. The ones that can become the biggest danger for our brand/organisation/us. The ones that we have to pay attention first. On this post we are going to identify those using the Stakeholder Salience Model … Read More How to identify your main stakeholders?