La marca personal se ha convertido en algo imprescindible en el mundo de negocios actual. Da igual que trabajes para una empresa multinacional como Coca-Cola o que seas un autónomo que trabaje a nivel local. La imagen que proyectas y la que tus clientes y consumidores perciben de ti representa, en gran medida, el éxito… Read More Marca personal: Taylor Swift
I have been thinking about this article for a couple of weeks now. As many people will know already, Burger King offered McDonald’s an olive branch for one day in order to celebrate the International day of the Peace (21st of September). The idea was to mix the best of McDonald’s and the best of… Read More Has McDonald’s made the right decision by dismissing the partnership with Burger King?
When we have a lot of stakeholders to care about, it is difficult to balance their demands. Therefore, it is important to identify which are the most important ones. The ones that can become the biggest danger for our brand/organisation/us. The ones that we have to pay attention first. On this post we are going to identify those using the Stakeholder Salience Model … Read More How to identify your main stakeholders?
McDonalds and Coca-Cola are going to be the official sponsors of the Italian Expo 2015. That wouldn’t be noticeable if it wasn’t because of the polemic caused because the Expo has a healthy lifestyle as its core topic.
Yesterday was the women’s day. We saw the media all around talking about how well have women done in order to achieve their rights and the equal world in which we live (or do we?). Precisely yesterday I woke up with the following article: “Give this jersey to your woman: Sports clothing firm slammed for… Read More Sexist businesses on the International Women’s Day